Finestra
Brand Purpose / Visual Identity / Communication Guidelines
The "wow factor" had become key in this social media-driven era, so having a keen eye for aesthetics could be very useful. Two sisters had put up a design studio which specializes in solutions for events, from gifts for clients to the party itself. After years working with many brands like Miller, Coca-Cola and BBVA, the Finestra sisters came up to us looking to update their business look and feel, from its brand strategy to the visual identity.
Working together, client and studio, from our Branday briefing workshop we established all the key elements that define the brand; beginning with the name. Finestra was the business name from the start and we decided to keep it as they had built up a reputation for creating a lasting impression in their clients. “Functional design” was a recurrent concept during our meetings, so we wanted to adopt it and make a visual interpretation of it. This is how the identity we developed follows the “mantra” that defined the Finestra sisters' successful work all these years moved by their passion for good design and mission to bring unforgettable experiences.
Project Responsible: Alejandro Ojeda.
Project Collaborators: Camila Jara, Juan Manuel Cabarcos.
Commercial Team: Johanna Cattoni, Fabio López.
